The brand name is a coinage derived from the combination of two words: "FOUND" (to discover) and "OUR" (the team).
Keiji Kaneko, a fashion buyer with years of experience, has established "FOUNDOUR" in collaboration with vintage director Shinpei Kawada.
They select items that currently capture their interest from their archives, use these pieces to spark ideas for new designs, and bring those concepts to life alongside a top-tier team comprising expert pattern makers and manufacturing facilities.
What FOUNDOUR creates is not merely a replica of vintage clothing. To borrow Kaneko’s own words, the brand aspires to produce "garments that reveal... Read More
The brand name is a coinage derived from the combination of two words: "FOUND" (to discover) and "OUR" (the team).
Keiji Kaneko, a fashion buyer with years of experience, has established "FOUNDOUR" in collaboration with vintage director Shinpei Kawada.
They select items that currently capture their interest from their archives, use these pieces to spark ideas for new designs, and bring those concepts to life alongside a top-tier team comprising expert pattern makers and manufacturing facilities.
What FOUNDOUR creates is not merely a replica of vintage clothing. To borrow Kaneko’s own words, the brand aspires to produce "garments that reveal the narrative within one’s styling."
Kaneko explains that, having spent his days surrounded by high-quality clothing, he eventually found himself—almost without realizing it—developing a rigid sense of "the classics" and falling into a creative rut regarding his own styling. Yet, the true joy of fashion surely lies in combining garments of disparate origins and purposes, and in weaving one’s own unique story through that combination. Returning to this fundamental principle, FOUNDOUR creates pieces that serve as a stylistic counterpoint—garments that can be effortlessly paired with high-caliber items, whether vintage finds or pieces from prestigious fashion houses.
Take, for instance, a broadcloth shirt that, at first glance, appears entirely ordinary; by infusing its pattern, details, and construction with deliberate intent, it becomes a piece that holds its own alongside the finest garments—often serving to elevate and accentuate the very pieces it is paired with.
Leveraging the discerning eye honed through years as a buyer, the brand seeks out "the clothes we want to wear right now," delves deep into the context of each item, and discovers within that history the true rationale for its creation. Through this process, FOUNDOUR offers a vision that allows us to rediscover the pure joy of fashion.
